Seth Godin in Utah?

Here's a post by Paul Allen about the possibility for Seth Godin to come to Utah.

Utah blogs are buzzing about the chance we have to get the legendary Seth Godin to visit Utah as part of his new book tour. We just need 500 people to each pay $50 (and get 5 copies of his new book) so that he will stop here on his tour.

I took a trip to NYC two years ago to hear Seth speak, so I paid a lot more than $50. He was the keynote speaker at an advertising conference, and he slammed traditional advertising and explained in a powerful way how the internet changes everything. To hear him speak in Utah would be incredible.

I still think his “Permission Marketing” is the best book ever written on appropriate email marketing. I refer people to it all the time.

So please check out this message from Phil Burns, and jump on the bandwagon. We’re running out of time:

He started one of the first internet companies, yoyodyne, which was acquired by Yahoo, he then became a VP at Yahoo. He more recently started a Web2.0 company, squidoo. He is always talking about internet marketing – he’s one of the experts on it, and he has one of the most popular blogs on the internet.

…. We have a HUGE opportunity to get Seth to come speak to us here in Utah! People have tried to get him to come speak here in the past but to no avail. Now, it will take the efforts of us all in order to bring him here on May 24th of this year!

To get him here, we need to get 500 people willing to pay $50.00 to hear him. Not only will you have an opportunity to hear him speak, you’ll get 5 copies of his new book, The Dip. We are gathering pledges to pay to hear him to see if we can get 500 people to pledge (instead of gathering money up front).

If you’re interested in hearing Seth speak, there are a few things you need to do.

· First, pledge to pay $50.00 at http://www.pledgebank.com/SethGodinUtah

· Next, blog about it! We’re trying to create a blog storm about this, even a quick simple post advertising this will help a lot

· Third, tell everyone at work or who you think will be interested about it!

· Finally, all the details and updates are being managed at a new site, http://www.wordmob.com keep an eye on the site for details

Here’s Seth’s blog post announcing this opportunity: http://sethgodin.typepad.com/the_dip/2007/03/the_dip_tour.html

There’s a big catch here, we have to have evidence of a large motivation to do this my Monday (like, in 3 days)! We have a tentative date from Seth that he’s been kind enough to hold for us, but we have to show we’re going to be able to make it so, please, if you’re interested, stop what you’re doing and go sign up here: http://www.pledgebank.com/SethGodinUtah RIGHT NOW! Then blog about it asap, encourage other to blog about it and talk about it all day!

This is a pure grass roots effort, it will only work if those who are interested (YOU?) take 5 minutes and actually do something about it – so please help out!

Thanks!

Phil Burns

CEO TagJungle.com

This is a brilliant way for an innovative author to start a new book tour. If he gets 5 cities to get 500 pledges at $50 each, he’ll sell 12,500 copies of his book, generate $125,000 in revenue, visit 5 cities with an energized audience, and generate a ton of publicity for once again, being so innovative.

Let’s hope that Utah will pull this off and make it on his list of cities to visit.