Saturday, March 19, 2005

Secrets to Making Money on the Internet

I attended a seminar yesterday by Kathleen Gage about "Success Strategies using the Internet to Gain Position Visibility and Profit for your Business." With my background in internet marketing I wanted to see if there were new insights I could gain as well as to analyze the way in which Kathleen conducted her seminars.

I have to say I was impressed by Kathleen's presentation style. She interfaces well with the audience, has a charming and fun personality and knows how to keep the attention of attendees. The information she presented was good (but not much new for me). There were a few things she presented which were not the best ways for internet marketing - although they would still work. As I was listening I was thinking about how I could take her company to the next level. Right now she has a page rank of 4/10 in Google on kathleengage.com, a 3/10 on streetsmartsmarketing.com and only 1/10 for 101waystogetyourfootinthedoor.com. She's doing things fairly well now, but with the knowledge I gained at 10x Marketing, and doing Website Consulting, I noticed that there are things she is not doing which could benefit her immensely -- such as in-depth keyword and market research and website analysis -- in looking at her websites for 5 minutes I can see about 10 things she could change quickly which would give her much higher visibility to search engines and much more traffic.

I love the challenge of taking someone's company website -- and spending a day or two researching their industry and doing analysis -- then giving them a report of 10-50 things they can change in order to get better results in search engines. Website analysis is one of the services I will be offering to my business and life coaching clients at a discount.

Kathleen did ask a couple of questions which are important for anyone looking to conduct business online. I think the most important question when analyzing your website and business is: What is your greatest challenge in internet marketing? Is it knowledge? Is it finances? Is it time? What keeps you from being more successful online? Is it just that you don't know quite what to do?

Anyway, I felt it was a good use of a few hours and I appreciated Kathleen's presentation. I would recommend her seminars and ebooks as good resources for those starting out or those wanting to improve their online visibility but don't have much money to invest.

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